Specialty Silicone Products (SSP) is pleased to introduce Juan Carlos Reina as our new Business Development Associate for Laboratory Products. He succeeds Karen Heidenstrom, who is retiring after a distinguished career. Juan joins SSP after spending 26+ years working for Thermo Fisher Scientific’s Chromatography and Mass Spectrometry Division (CMD). He lives in Florida and will work remotely while reporting to Kevin Wickert, SSP’s Sales & Marketing Manager.
Industry Experience
Juan’s experience with chromatography consumables and commodity products is a great fit for SSP’s Laboratory Division, which produces septa, caps and cap mats under the SeptaSource name. At Thermo Fisher Scientific’s CMD Division, Juan was responsible for managing distribution partners in the Latin American region. Previously, he supported North American, European, and Asian partners in areas such sample handling and environmental and critical products.
As a seasoned sales professional, Juan understands how to build strong, long-lasting relationships with partners, end users, and co-workers in various departments. Along with extensive business-to-business experience, he has a proven track record of delivering results. His skills include pricing and contract negotiations, market research, the development of key performance indicators (KPIs), annual operating plan (AOP) goal setting, project management, and strategic data analysis.
Education and Interests
Juan is bilingual in English and Spanish and proficient in Portuguese. He holds a degree in Business Administration from Pontificia Universidad Javeriana in Bogota, Colombia, and has worked as a Continuing Education Program Instructor for Spanish-speaking students at Cape Fear Community College in Wilmington, North Carolina. There, he also designed and taught Spanish language programs for English-speaking adults.
When he’s not working, Juan enjoys volleyball, cooking, traveling, and photography. He also volunteers as a coach in a youth soccer league. Please join us in welcoming Juan Carlos Reina to the SSP Team and look for future communications from him regarding SeptaSource laboratory products.
